EXPIRY DATE DINNER PLATE
'Stop Food Waste' is the inaugaural collection of six 10" dinner plates for new concept by
Big Tomato Company "Provocative Porcelain".
Expiry date dinner plate is designed by Mary Watt
“Leaving the expiry date on the plate as "unknown" hints to the consumer to figure it out for themselves, as you would judge leftovers from a home cooked meal - or maybe encourage conversation about not to taking the date stamped on their food products too seriously” Mary Watt
“I focussed on the use of expiry dates, and how consumers will most likely go by the date stamped on their food products rather than use their own logic to tell if their food is spoiled. Waste company WRAP estimates that £13 billion worth of edible food is thrown out in Britain every year, showing the confusion of dates on food is a big contributor to produce being discarded - even though it would still be perfectly safe to eat”
We are delighted to welcome City Harvest London as our charitable partner and will be donating 10% of each sale to their incredibly important work.
Read about their work at http://www.cityharvest.org.uk
Big Tomato Company has produced this collection on 'slight seconds' china plates to reinforce sustainabilty through the supply chain.
Dinner plate H 2cm W 26cm
Made entirely in Stoke on Trent, England
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